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Fresh Fruits and Vegetable Consumption and Trade in Urban Kenya
Author(s): Ayieko,Milton;Tschirley,David;Mathenge,Mary
Introduction
This study looks at the urban consumption patterns of fresh fruits and vegetables and the major supply chain systems used in the distribution of fresh produce. The study integrates issues of supply chain organization and performance into the analysis of consumer demand for fresh produce. In particular, the study looks at how system organization and performance affects the ability of the system to satisfy consumer demand for fresh produce. The study pursues four main objectives, namely, to estimate the household consumption of fruits and vegetables per adult equivalent; to examine the shopping patterns of fresh produce consumers as compared to other food purchases; to examine the various supply chain systems for fresh produce;
This study is based in Nairobi. Data for the study was obtained from an urban survey conducted by Tegemeo in 2003, involving 524 consumers using the CBS clusters throughout Nairobi conducted in November, 2003. This has been augmented by interviews with 143 wholesale and retail traders involved in urban fresh produce trade. A further survey of the major wholesale markets between December 2004 and March 2005 was carried out to determine the commodity flows and the infrastructure in place in these markets.
Language: English
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